Eligibility:

• Open to undergraduate and postgraduate students from accredited colleges/universities.

• Teams of 3-6 from the same institution; inter-specialization teams allowed.

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Format:

• An elimination-based competition simulating real-world brand challenges.

• Each round builds on the previous, requiring creativity and adaptability.

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Rules:

• Follow guidelines and maintain respect.

• No cheating or external assistance.

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Rounds:

1. Brand Genesis – Create a logo, tagline, and digital poster for a futuristic brand.

2. Crisis Chronicles – Develop a brand story and strategy while adapting to a surprise crisis.

3. The Ultimate Pitch – Finalize the brand narrative, negotiate sponsorship, and tackle a live twist.

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Judging:

• Top 3 teams selected based on overall performance.

• Winners chosen by a jury, with organizers ensuring fair play.